IZOD commercials seenby almost 100 million viewers

That's a lot of eyeballs as IZOD continued its promotional TV campaign of the series' schedule that kicks off March 14 with the inaugural Sao Paulo Indy 300 on a temporary street circuit in the heart of the largest city in South America.

IZOD IndyCar Series Credit: IZOD IndyCar Series

IZOD, which in November was introduced as the title sponsor of the premier North American open-wheel racing series, began its network promotion two weeks ago with spots that criss-crossed entertainment - from the Golden Globe Awards pre and post-event shows on E! to college basketball games on ESPN to ABC's "Good Morning America." It will continue throughout the IZOD IndyCar Series season.

The NFC and AFC Championship Games averaged 52.9 million viewers - the NFL's most-viewed championship Sunday since 1982 (60.2 million average). Fox's telecast of the New Orleans Saints' 31-28 overtime victory over the Minnesota Vikings was watched by 57.9 million. Excluding Super Bowl telecasts, the game marked TV's most-viewed program since the "Seinfeld" finale in '98.

The Indianapolis Colts' 30-17 victory over the New York Jets in the AFC was watched by 46.9 million people on CBS. It was the largest audience for an AFC title game since NBC earned 47.5 million viewers for Patriots-Dolphins in '86.

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